Job Description

Position Responsibilities This position is responsible for implementing the organization’s online community strategy by maintaining four distinct websites, including development, enhancement, and maintenance using WordPress. The position also assists in marketing efforts for conferences and events, including enhancing the event app interface, graphic design, collateral development, promotional campaigns, tracking engagement with marketing initiatives, and fostering relationships with members. As part of the Marketing & Communications team, this role will support the respective missions of the association’s Events, Government Relations, and Membership teams, ensuring consistency in voice and cultivating a strong community online. This position requires the ability to work independently, in a support role, and collaboratively with team members for a financial services trade association. Typical tasks will include designing digital & print collateral, maintaining/building web pages and event apps, copywriting, and assisting with digital marketing strategy. Essential Job Functions Maintain day-to-day website content; develop content including photos, web copy, forms, videos, graphics, and determine optimum presentation. Support the development of print and digital collateral for events and event marketing, and overall digital marketing for social media, website, and email marketing efforts. Monitor and track monthly event marketing performance data (e.g., email campaigns, website traffic), and generate a monthly engagement report highlighting key metrics, insights, and areas for improvement. Specific duties and responsibilities include, but are not limited to: Website Management Design, create and maintain four WordPress websites, make recommendations for improving the aesthetics and functionality, and implement changes. Analyze and improve Search Engine Optimization (SEO) results for all websites to improve online visibility and accessibility. Collaborate with internal teams to create, edit, and organize website content aligned with association objectives. Responsible for website updates, including adding new content, optimizing existing pages, and maintaining accuracy. Event Marketing Collaborate with Events team and app vendor to improve event mobile app user experience and functionality. Create graphics for diverse print and digital event marketing purposes. Support the drafting, designing and scheduling of all event email marketing. Craft engaging content for event marketing materials across various platforms. Support digital advertising and promotional efforts. Track and report on key marketing performance metrics to optimize engagement and reach. Create video and digital media content. Maintain compliance with brand standards across materials. Maintain accurate and targeted email marketing lists within the association’s AMS. Working Conditions Office is located in Class A office building in downtown Washington, DC In-office work a minimum of 3-4 days per week, with telework 1-2 days a week, subject to change A professional, fast-paced environment Travel to Association events on an as needed basis, potentially 1-3 times per year What We Offer Competitive salary and benefits package, including Health Insurance, Dental Insurance, Life Insurance and 401(k) Collaborative work environment fostering innovation and creativity Support for professional development and growth opportunities Convenient location near public transportation Education and Experience Requirements Bachelor’s Degree required 1-3 years of experience required WordPress expertise required Adobe Creative Suite and Canva expertise required Proficiency in design tools like Figma, Adobe XD, InVision or Sketch to create high-fidelity app interfaces required Proficiency with Microsoft Office required (Word, Excel, Power Point, and Outlook) Excellent written and verbal communication skills Excellent proofreading and editing skills Ability to organize, prioritize, initiate, and coordinate multiple tasks to meet deadlines Extraordinary attention to detail Experience working for an Association preferred Experience with GrowthZone or other Association Management System/CRM preferred Experience working with Monday.com preferred LinkedIn advertising and campaign experience preferred Experience working with or adjacent to an events team preferred Strong work ethic Positive, enthusiastic attitude and customer-oriented demeanor Ability to travel and attend the Association’s conferences and events as necessary Desire for professional growth, development, and a passion for earning success Collaborative with a strong sense of ownership and follow through Salary is commensurate with experience and job role. Bonus is subject to performance.PandoLogic. Category:Marketing & Biz Dev, Keywords:Marketing Specialist, Location:Washington, DC-20251

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